We all know that Internet traffic can mean gold for an upstart online business. Articles giving tips on how to increase web visitors, write interesting content, and keep people coming back for more are a dime a dozen on the web. But there’s really no clear guide on how a rookie business owner can safely traverse the Internet’s murky waters, build credibility, and gain customers.
Luckily, I stumbled onto a list of tips for virtual unknowns like me who wish to gain online credibility and boost their web presence. They seem simple enough, and I’m quite confident that following these will yield positive results.
1. Know and specify your target audience.
Give a detailed description of the people that you think would benefit the most from your business—are you targeting teens? Women of color? Sports-minded individuals? Being very clear can help convince your site visitors to stay and browse through your site.
2. Back up your claims with third-party sources.
Support all of your statements by citing your sources—it will give a sense of honesty and credibility to your site.
3. Don’t be afraid to share your own story.
People are more likely to patronize a business run by somebody they know or can relate to. Create rapport with your customers by sharing interesting snippets of your personal life and asking them to share their own.
4. Show-off your credentials.
List down any organizational affiliations or special skills and talents that you have. Doing so can help popularize your site among specialized groups who share the same credentials as you.
5. Know your numbers.
If you need to use statistics and dates in your site, avoid using rounded-off numbers. Not only are exact numbers more accurate, they are also more believable.
6. Invest on a beautiful website.
The different elements of your website—from the colors, the design, ad placements, headers, side bars, and fonts – must tie together to create a visually appealing website that is easy to navigate, clean, and clutter-free. If you’re unfamiliar with the specifics of web design, get help from a pro—the investment will be worth it.
7. Provide clear, complete contact details.
No matter how interesting your website is, you’ll never be able to clinch any sales if your potential customers are unable to contact you for inquiries or comments. If you’re uncomfortable about putting your physical address on the Internet, you can simply provide an email address, or use a chat box or contact form where people can reach you easily.
8. Be clear and confident.
Your tone affects your website and nothing is more off-putting than a site owner who seems clueless. You can only sway your readers if you sound confident and are able to provide concrete details and clear examples.
9. Offer foolproof guarantees.
Give your readers access to amazing guarantees that are one-of-a-kind. Make them an offer they can’t refuse. For example, you can guarantee fast, free shipping of goods for a limited time period that will encourage site visitors to take you up on your offer.
10. Make good on your promises.
An amazing guarantee is useless if you are unable to deliver. Make sure that you are able to fulfill all of your promises. Pretty soon, clients will see you as a trustworthy, credible person who can be counted on.
11. Act as a bridge.
If you are unable to provide a service or a product that a potential client is looking for, connect them with someone who can. Offering them alternatives best suited to their needs helps portray you as a sincere person who is genuinely concerned about the client’s needs.
Have you ever tried any of these tips? How did it work for you? Do you have other useful time to share? Let me know what you think in the comments.